Optimising the Attribute "Product Title and Its Options" in Simprosys Google Shopping Feed

In this video, we walk you through the different Product Title options available in the Simprosys Google Shopping Feed app — what each option means, how it works, and which one is the right fit for your store. Understanding these options will help you choose the best way to submit your product titles to Google Merchant Center.

Here's everything we covered in this video:

• Why product titles are one of the most critical factors for Shopping campaign performance
• The difference between Default, SEO, and Custom product title options in the Simprosys app
• When and why merchants prefer SEO titles over default titles for better keyword coverage
• How custom titles let you optimise your feed without touching your live Shopify storefront
• How to handle product titles for variant-based products and keep the final title within limits
• Key do's and don'ts — 70-character limit, avoiding all caps, and using bulk CSV edits for efficiency