Understanding Product ID and Its Options

Watch the complete video to understand and manage Product IDs using the Simprosys Google Shopping Feed App.

In this video, you'll learn what a Product ID is, the available formats, how to choose the right one for your campaigns, and key considerations for Google, Microsoft, Meta, and Pinterest.
You will also understand the definition & importance of a Product ID that uniquely identifies products for tracking in campaigns and various marketing platforms

Following are the types of Product ID Formats:

• Global Format
• SKU as Product ID
• Variant ID as Product ID
• Product ID & Variant ID

Please note keeping Product IDs consistent across platforms avoids downtime and retains historical data.