Understanding Product ID and Its Options

Jul 09, 2025


Watch the complete video to understand and manage Product IDs using the Simprosys Google Shopping Feed App.

In this video, you'll learn what a Product ID is, the available formats, how to choose the right one for your campaigns, and key considerations for Google, Microsoft, Meta, and Pinterest.
You will also understand the definition & importance of a Product ID that uniquely identifies products for tracking in campaigns and various marketing platforms

Following are the types of Product ID Formats:

  • Global Format
  • SKU as Product ID
  • Variant ID as Product ID
  • Product ID & Variant ID

Please note keeping Product IDs consistent across platforms avoids downtime and retains historical data.

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