Benefits of SKU as Product ID
1st Benefit
At every stage of advertisement, analysis, correction, and optimization, everything is shown with the reference to the ID of the product.
If the product is the SKU, it becomes very easy to recognise the product rather than having long ambiguous string and numeric characters.
For example:- While creating Product Groups in Google Adwords and analysing the reports, you can easily monitor and recognise your products and performance and group them accordingly.
2nd benefit
If you are using Shopify’s Global ID and suppose, you accidentally deleted a product or if you are a Dropshipper and you are using any 3rd party app like Oberlo or any other similar app to add products to your store and now suppose if one of your best selling product inventory is out of stock by a vendor.
Now when you add the same product of another vendor using such app, then Shopify will consider it as a new product, the Product IDs will change in Shopify and in Google Merchant Center.
Every product with a new ID is a new product for Google, its performance and everything starts from Zero and you will lose all the performance History of the product, that has been replaced.
Now, if you are using SKU as Product ID and you add a new product which is exactly same or appreciably similar product, then you can use the same SKU for the newly added product and when you add a new similar product, the ID in the Shopify database will change, but the ID for Google Merchant Center and the entire Google Ads Environment remains the same You won’t lose any performance history as you are submitting the same product with the same ID and unchanged SKU.
3rd benefit
If you are not a drop shipper, but sell the products manufactured by you, and later decide to change the Selling platform(for example Shopify to any other platform or from any other platform to Shopify)Your marketing efforts won’t be platform dependent.
If you are migrating to any other platform or from any other platform to Shopify and SKU as ID feature is available on the previous and current platform then your Performance History, Marketing Activities & Analysis won’t change and will still continue to be used for future campaign activity performed by Google.
In short, all your Clicks, Impression, Product Reviews, Performance history attached to the ID will not be lost during the migration of platform.
4th Benefit
If you are using SKU as Product ID, it becomes very easy for Google to map Product Ratings from Product Ratings Feed to Product Data Feed
Also, it is recommended by Google itself to use SKU as ID.
Here are some Pre Requisites of using SKU as ID
Each and every Variant must have a unique SKU assigned.
Google and our App allows a Character limit of 50 characters for SKU.
However, we recommend you to have around 20 - 25 characters of SKU because Google has a limit of 50 characters, but you when you migrate to other platforms, it is not (Shorten the gap) Guaranteed that they support 50 characters.
So, if they don’t support longer SKU characters, then you will have to change SKU ID which may lead to loss of performance history.
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Pre-Installation (GSF) (6 Help Articles)
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Automated Rule for Feed (8 Help Articles)
- Introduction to Variant Exclusion Rules in Feed For Google Shopping
- How to Exclude Variants Based on Inventory Quantity using Automated Rules
- How to Exclude Products or Variants Based on Products Title and Variant Title
- How to Exclude Products Based on Product Vendor & Use of Multiple Independent Rules
- How to Assign Custom Labels at Variant Level Using Automated Rules
- How to Assign Age Group Attribute at Variant Level Using Automated Rules
- How to Assign Gender Attribute at Variant Level Using Automated Rules
- How to Assign Energy Efficiency Class Attribute Using Automated Rules
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Processes (GSF) (32 Help Articles)
- How to Enable Google Enhanced Conversion Tracking in Simprosys Google Shopping Feed?
- Integration and Introduction to Facebook Enhanced Product Catalog
- How to Submit Additional Image Attribute with Help of Simprosys Google Shopping Feed App
- Introduction to Simprosys-linked Google-calculated Delivery Speed Estimates
- Setting up a Microsoft Bing Account
- Step by Step Integration Guide for Shopify Markets from Simprosys Google Shopping Feed app
- How to implement GA4 tracking from the Simprosys Google Shopping Feed app?
- Step by Step Integration Guide for Simprosys Google Shopping Feed
- How to submit or exclude specific products in Simprosys Google Shopping Feed?
- How to Verify your Domain in Google Merchant Center?
- How to Save Facebook Enhanced Catalog Attribute(s) under Shopify’s Product Metafields?
- How to and when to use default settings of the Simprosys Google Shopping Feed?
- How to Choose Different Options in Sync Settings from Shopify?
- Syncing Product Meta Fields and Use of Bulk Edit Feature for Fixing Warnings and Errors
- Step by Step Guide to Integrate Facebook Business Manager Account using Facebook Business Extension
- List of Target Countries, Languages, and Currencies Supported by Simprosys Google Shopping Feed App for Microsoft Shopping Ads
- How Can We Reactivate Google Merchant Center Account Once It Gets Suspended?
- How to submit the merchants' promotions or promotions feed?
- How to grant access to your Google Merchant Center?
- Google Shopping Schema Markup's Requirement (In the Store's Theme).
- How to Grant Access to your Facebook Catalog to our Support Team?
- How to submit your feed for Multiple Countries from Simprosys Google Shopping Feed?
- How to Approve Charge in Our App?
- How to Use Additional Image Feature?
- How to create catalog in Facebook Business Manager and submit it in Simprosys Google Shopping Feed App?
- How to send a supplementary feed to Facebook and Instagram?
- How to integrate Facebook Catalog with Simprosys Google Shopping Feed?
- How to Customise Titles and Descriptions in Simprosys Google Shopping Feed using CSV?
- How to use "Bulk Edit Feature" in Simprosys Google Shopping Feed?
- Channel Submission Process in Simprosys Google Shopping Feed
- How to Change Merchant Center ID in Simprosys Google Shopping Feed App?
- How to add Contacts in Simprosys Google Shopping Feed?
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Errors and their Fixes (14 Help Articles)
- Sync Errors From Google Merchant Center to Simprosys Google Shopping Feed?
- How to Fix "Missing or Invalid Data [Condition]" Error of Google Merchant Center?
- How to Fix "Missing Value [Age Group]" Error Using the Bulk Edit Feature
- How to Fix "Missing Value [Shipping]" Error of Google Merchant Center?
- How to Fix "Missing Value [Tax]" Error of Google Merchant Center?
- How to Fix "Missing Value [Color]" Error using Bulk Edit Feature of Simprosys Google Shopping Feed App
- How to Fix "Missing Value [Gender]" Error Using the Bulk Edit Feature
- How to Fix "Missing Value [Size]" Error of Google Merchant Center?
- How to fix "Missing Value [GTIN]" Error of Google Merchant Center?
- How to Fix "Unknown Product Category Value" Error in Merchant Center?
- Common Reasons for Google Merchant Center Suspension and their Fixes
- How to fix "Product Availability Error" of Google Merchant Center?
- How to Fix "Invalid Value [GTIN]" Error of Google Merchant Center?
- How to fix "Unavailable Mobile and Desktop Landing Page Error" of Google Merchant Center?
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Product Attributes and Optimization (15 Help Articles)
- Product ID and its options - Simprosys Google Shopping Feed
- Optimizing the Attribute "Product Title and Its Options" in Simprosys Google Shopping Feed
- How to Optimize Product Description Attribute in Simprosys Google Shopping Feed?
- What is "Age Group" Attribute in Simprosys Google Shopping Feed?
- What is "Gender" Attribute in Simprosys Google Shopping Feed?
- Price, Sale Price and Compare at Price in Simprosys Google Shopping Feed
- Product Identifiers: Brand, MPN and GTIN
- What are Custom Label and how to assign them in Simprosys Google Shopping Feed App?
- How to Setup Conversion Tracking and Dynamic Remarketing Code?
- Benefits of SKU as Product ID
- What are Ads Label and how to assign them in Simprosys Google Shopping Feed App?
- What are Returns Label and how to assign them in Simprosys Google Shopping Feed App for Buy on Google?
- What is "Condition Attribute" in Simprosys Google Shopping Feed?
- Benefits of Size System, Size Type, Unit Pricing Measure
- What are Shipping Labels and how to assign them in Simprosys Google Shopping Feed App?
Last updated Fri, May 1 2020 5:32PM