How to Map Shopify Metafields to Product Feed Attributes in Our App

Some product details like “Material composition”, “Exact dimensions”, & “Care Instruction”. These aren't just good to have, they're the specifics that convert browsers into buyers.

Imagine this, Every single custom detail you've carefully added to your products now flowing seamlessly into Google Shopping, Meta Ads, Microsoft Advertising, and Pinterest Shopping. No manual uploads and enriched product information.

What does this mean for you?

• Your ads stand out with complete product specs.
• Customers find exactly what they're searching for and feel confident buying from you.
• You finally compete on the same level as enterprise brands.

Let's start with understanding

“What are Metafields?”

Metafields are custom data fields that store additional product information not covered by native platforms.

Examples:

• Material composition:"100% organic cotton"
• Product dimensions: 24" x 36" x 12"
• Care instructions: "Machine wash cold, tumble dry low"

Setting it up is refreshingly simple. Map your metafields once, and watch your product feeds transform across every platform automatically. Excited to learn how to do this in Simprosys Google Shopping Feed App, follow step by step instructions mentioned below

Creating Metafield Definitions in Shopify

Step 1: Access Metafield Settings

1. Log in to your Shopify store admin
2. Click Settings at the bottom of the page
3. Select Metafields and metaobjects
4. Choose Products to create product-level metafields (or select Variants for variant-level metafields)
5. Click Add definition

Step 2: Configure Your Metafield

Fill in the following fields:

• Name: Enter a label to identify what data this metafield stores
• Type: Select the data format from the dropdown (e.g., single line text, multiline text)
• Description (optional): Add details to explain the metafield's purpose
• Some more options are available here use it as per your requirement
• Namespace and key: This displays as custom.made_of where custom is the namespace and made_of is the key (separated by a dot). You can edit this field directly as needed.

Important: Copy the namespace and key. You'll need them when mapping in the Simprosys Google Shopping Feed App.

Click Save to create your metafield definition.

Step 3: Add Values to Your Products

1. Navigate to a product detail page in Shopify
2. Scroll down to the Product metafields section
3. Enter the information for your newly created metafield
4. Click Save

Mapping Metafields in Simprosys Google Shopping Feed App

Step 1: Access Metafield Mapping

1. Open the Simprosys Google Shopping Feed App
2. Go to Settings → Shopify Metafields Mapping

3. Click Add New Metafield Mapping

Step 2: Create Your Mapping

In the popup window, configure the following:

1. Product data feed attribute: Select the attribute you want to map to
2. Metafield type: Choose either variant-level or product-level
3. Namespace: Select from the dropdown or type it directly if not listed
4. Key: Enter the key from your Shopify metafield definition

Note: While mentioning key.name space, we need to remove key and dot. Only keep name space.

5. Priority option (optional): Enable this to give the mapping highest priority. This will overwrite values from Shopify variant options in the app, but note that Automated Rules always take precedence and cannot be overwritten.

 Click Save when finished.

Step 3: Apply Your Changes

1. Click OK on the success popup
2. Click the Apply button

   3. Confirm by clicking Yes, Apply Draft

   4. Click OK on the success message

After applying your mapping, the system needs time to process the data sync. Once complete, your mapped metafields will appear on all integrated marketing platforms:

• Google Shopping
• Microsoft Advertising
• Meta Ads
• Pinterest Ads

Managing Your Mappings

You can return to the Shopify Metafields Mapping interface anytime to edit or delete mapped metafields.

Best practice: Wait until the data sync completes before making any edits to ensure data integrity.

Important Note:

If the same "Product Feed Attribute" and "Shopify Metafield" are present in a draft and users enter the same information twice, the first draft will be replaced.

Troubleshooting Scenarios

"I don't see my Metafield in the dropdown"

• Verify the Metafield exists in Shopify
• Check that the namespace and key are correctly entered
• Ensure the Metafield has data for at least one product
• Try the "Re-sync Now" button to refresh available options

"My mapping shows as Draft but isn't working"

• Drafts must be applied
• Verify the Metafield key is spelled correctly (case-sensitive)

"Data isn't appearing in my product feeds"

• Allow up to 24 hours for feed regeneration after applying mappings
• Confirm the mapped products actually have data in the specified Metafield
• Check that the feed export includes the mapped attribute

If you need any assistance or have further questions, feel free to contact us at support@simprosys.com