Best Practices for Feed Optimization
➞ Product Title and Description
For example: If you are selling women’s partywear dresses, the product title could look like: Ladyce Boutique Sexy Slash Neck Sequined Hollow-Out White Midi Off-Shoulder Bandage Party Dress - H5223
◆Strategically optimize your product description from the perspective of users. Consider what information they are looking for in a product and ensure it's readily available.
For example:
➞ High-quality images for your products
➞ Unique Product Identifiers (GTIN, Brand Name, and MPN)
➞ Product Type and Google Product Category
➞ Assign all the Necessary, Required, and Additional attributes according to Product type
Adding category-specific required attributes would help Google to match your products to the right user query and improve your ad serving.
For the additional attributes in the above table, you can include them in your product details, product highlights or description. This may help you to improve your product visibility.
➞ Checkout link template [checkout_link_template]
➞ Product ratings feed
➞ Promotion Feed
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