Best Practices for Feed Optimization
Follow these guidelines and consider applying them to submit high-quality product data feeds. Make sure that the data in your product feed matches your product information on the landing page.
➞ Product Title and Description
◆Craft informative product titles that highlight and emphasize important product details, especially if users are likely to use these values in their search terms. For example: brand names, color, size, product type or category, pattern, material, use case, and model number (if applicable).
For example: If you are selling women’s partywear dresses, the product title could look like: Ladyce Boutique Sexy Slash Neck Sequined Hollow-Out White Midi Off-Shoulder Bandage Party Dress - H5223
◆Strategically optimize your product description from the perspective of users. Consider what information they are looking for in a product and ensure it's readily available.
For example:
‣ If you are selling furniture you must include the parameters such as height, width, length, and product weight, in your product description.
‣ If you are selling any kitchen appliances you should include things like use cases, maintenance, how to wash and clean that appliance, etc.
➞ High-quality images for your products
◆ Use high-quality images that provide a clear, detailed representation, enhancing user experience to showcase your products effectively. High-quality images capture customers' attention and are more likely to appear up front in relevant search results. In the case of apparel, showcasing your products with models can engage more prospects for your products.
◆ Consider adding lifestyle image link attributes to showcase real-world use cases of your product. (This is a game-changing attribute for Home Decor and Furniture)
◆ Apart from the Image link attribute and lifestyle image link attribute, consider adding more images with an additional image link attribute to provide a more holistic view of your products.
➞ Unique Product Identifiers (GTIN, Brand Name, and MPN)
◆ Provide necessary unique product identifiers (UPIs) in the feed, including the GTIN (Barcode), Brand Name, and MPN (SKU) according to the requirements if your manufacturer has provided it. If you don't add UPIs your product performance tends to get limited.
◆ GTIN helps Google to categorize and match your products to the right query accurately, given that Google may have data for this from the manufacturer. Here is a doc by Google you can refer to.
➞ Product Type and Google Product Category
◆ Choose the correct product type and assign the most relevant Google Product Category (GPC) to ensure your products are categorized appropriately.
◆ GPC plays a role in ensuring that products are categorized correctly. Proper product categorization can indirectly impact taxation by helping ensure that the correct tax rules and rates are applied to products.
➞ Assign all the Necessary, Required, and Additional attributes according to Product type
◆ Focus on additional attributes that are important to your products, apart from the required attributes you should also submit additional attributes that improve your product visibility.
◆ Let’s talk about the apparel industry, these are the attributes.
Your product ads would be ready to serve if you keep the mandatory attributes, but if you miss out on required attributes as per guidelines, either your product may get disapproved or product visibility and performance would be limited to poor.
Adding category-specific required attributes would help Google to match your products to the right user query and improve your ad serving.
For the additional attributes in the above table, you can include them in your product details, product highlights or description. This may help you to improve your product visibility.
Adding category-specific required attributes would help Google to match your products to the right user query and improve your ad serving.
For the additional attributes in the above table, you can include them in your product details, product highlights or description. This may help you to improve your product visibility.
➞ Checkout link template [checkout_link_template]
◆ This attribute lets you provide a checkout URL, which gives users the option to go directly to your checkout page from your free listings. This reduces the number of steps for shoppers and increases the possibility of conversions.
➞ Product ratings feed
◆ Social proof can provide more engagement on your ads, so consider submitting a product ratings feed. If you are using any product review management app you can ask them to provide you with an XML Feed URL or a CSV file. If you are not yet using a review management app, kindly contact us and we shall help you with it.
➞ Promotion Feed
◆ Everybody loves offers and discounts, it is like an engagement magnet. You can submit a promotion feed either using XML Feed URL. Here is a video that might help you.
For any further assistance please do not hesitate to contact us at support@simprosys.com
For any further assistance please do not hesitate to contact us at support@simprosys.com
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Pre-Installation (GSF) (8 Help Articles)
- Why Should I Try Simprosys Google Shopping Feed?
- Simprosys Google Shopping Feed App Setup Guidelines
- Programs in Google Merchant Center
- Best Practices for Feed Optimization
- Refund Policy - Simprosys Google Shopping Feed
- List your Products for FREE on Google Shopping Results
- Pricing for Simprosys Google Shopping Feed
- Privacy Policy - Simprosys Google Shopping Feed
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Automated Rule for Feed (8 Help Articles)
- Introduction to Variant Exclusion Rules in Feed For Google Shopping
- How to Exclude Variants Based on Inventory Quantity using Automated Rules
- How to Exclude Products or Variants Based on Products Title and Variant Title
- How to Exclude Products Based on Product Vendor & Use of Multiple Independent Rules
- How to Assign Custom Labels at Variant Level Using Automated Rules
- How to Assign Age Group Attribute at Variant Level Using Automated Rules
- How to Assign Gender Attribute at Variant Level Using Automated Rules
- How to Assign Energy Efficiency Class Attribute Using Automated Rules
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Processes (GSF) (36 Help Articles)
- How to Enable Google Enhanced Conversion Tracking in Simprosys Google Shopping Feed?
- Integration and Introduction to Facebook Enhanced Product Catalog
- How to Submit Additional Image Attribute with Help of Simprosys Google Shopping Feed App
- Introduction to Simprosys-linked Google-calculated Delivery Speed Estimates
- Setting up a Microsoft Bing Account
- How to Submit Cost of Goods Sold & Auto Pricing Minimum Price Attributes Using Various Methods
- How to Enroll Your Store for Google's Automated Discounts Feature Using the Simprosys Google Shopping Feed App
- How to Create or Manage a Pinterest Shopping Campaign Using the Simprosys Google Shopping Feed App
- Step by Step Integration Guide for Shopify Markets from Simprosys Google Shopping Feed app
- How to implement Google Analytics 4 (GA4) tracking from the Simprosys Google Shopping Feed app?
- How to Rectify the Setup Incomplete Notification in Your Google Analytics Account
- Step-by-step Integration for Pinterest Shopping from the Simprosys Google Shopping Feed App: Part - 1
- Step by Step Integration Guide for Simprosys Google Shopping Feed
- How to submit or exclude specific products in Simprosys Google Shopping Feed?
- How to Verify your Domain in Google Merchant Center?
- How to Save Facebook Enhanced Catalog Attribute(s) under Shopify’s Product Metafields?
- How to and when to use default settings of the Simprosys Google Shopping Feed?
- How to Choose Different Options in Sync Settings from Shopify?
- Syncing Product Meta Fields and Use of Bulk Edit Feature for Fixing Warnings and Errors
- Step by Step Guide to Integrate Facebook Business Manager Account using Facebook Business Extension
- List of Target Countries, Languages, and Currencies Supported by Simprosys Google Shopping Feed App for Microsoft Shopping Ads
- How Can We Reactivate Google Merchant Center Account Once It Gets Suspended?
- How to submit the merchants' promotions or promotions feed?
- How to grant access to your Google Merchant Center?
- Google Shopping Schema Markup's Requirement (In the Store's Theme).
- How to Grant Access to your Facebook Catalog to our Support Team?
- How to submit your feed for Multiple Countries from Simprosys Google Shopping Feed?
- How to Approve Charge in Our App?
- How to create catalog in Facebook Business Manager and submit it in Simprosys Google Shopping Feed App?
- How to send a supplementary feed to Facebook and Instagram?
- How to integrate Facebook Catalog with Simprosys Google Shopping Feed?
- How to Customise Titles and Descriptions in Simprosys Google Shopping Feed using CSV?
- How to use "Bulk Edit Feature" in Simprosys Google Shopping Feed?
- Channel Submission Process in Simprosys Google Shopping Feed
- How to Change Merchant Center ID in Simprosys Google Shopping Feed App?
- How to add Contacts in Simprosys Google Shopping Feed?
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Errors and their Fixes (14 Help Articles)
- Sync Errors From Google Merchant Center to Simprosys Google Shopping Feed?
- How to Fix "Missing or Invalid Data [Condition]" Error of Google Merchant Center?
- How to Fix "Missing Value [Age Group]" Error Using the Bulk Edit Feature
- How to set up Shipping Settings in your Google Merchant Center?
- How to Fix "Missing Value [Tax]" Error of Google Merchant Center?
- How to Fix "Missing Value [Color]" Error using Bulk Edit Feature of Simprosys Google Shopping Feed App
- How to Fix "Missing Value [Gender]" Error Using the Bulk Edit Feature
- How to Fix "Missing Value [Size]" Error of Google Merchant Center?
- How to fix "Missing Value [GTIN]" Error of Google Merchant Center?
- How to Fix "Unknown Product Category Value" Error in Merchant Center?
- Common Reasons for Google Merchant Center Suspension and their Fixes
- How to fix "Product Availability Error" of Google Merchant Center?
- How to Fix "Invalid Value [GTIN]" Error of Google Merchant Center?
- How to fix "Unavailable Mobile and Desktop Landing Page Error" of Google Merchant Center?
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Product Attributes and Optimization (15 Help Articles)
- Product ID and its options - Simprosys Google Shopping Feed
- Optimizing the Attribute "Product Title and Its Options" in Simprosys Google Shopping Feed
- How to Optimize Product Description Attribute in Simprosys Google Shopping Feed?
- What is "Age Group" Attribute in Simprosys Google Shopping Feed?
- What is "Gender" Attribute in Simprosys Google Shopping Feed?
- Price, Sale Price and Compare at Price in Simprosys Google Shopping Feed
- Product Identifiers: Brand, MPN and GTIN
- What are Custom Label and how to assign them in Simprosys Google Shopping Feed App?
- How to Setup Conversion Tracking and Dynamic Remarketing Code?
- Benefits of SKU as Product ID
- What are Ads Label and how to assign them in Simprosys Google Shopping Feed App?
- What are Returns Label and how to assign them in Simprosys Google Shopping Feed App for Buy on Google?
- What is "Condition Attribute" in Simprosys Google Shopping Feed?
- Benefits of Size System, Size Type, Unit Pricing Measure
- What are Shipping Labels and how to assign them in Simprosys Google Shopping Feed App?
Last updated Tue, Oct 3 2023 4:53PM