Imagine browsing online, finding the required product, and surprise! A discount is automatically applied without needing a promo code. No hunting for coupons, no last-minute hassles, just effortless savings.

Explore the benefits of Google’s Automated Discounts – A powerful feature designed to help e-commerce merchants boost sales and enhance the customer experience by offering real-time discounts at checkout. With Google managing the discounting process, shoppers enjoy a smoother buying journey, while businesses benefit from higher conversions.

But what exactly is it and how does it work? Let’s dive into everything you need to know about Google Automated Discounts and how they can transform your e-commerce marketing strategy.

What is Google’s Automated Discounts Feature?

Google’s Automated Discounts feature is an AI-powered solution designed to maximize profit potential across your entire inventory. Instead of relying on fixed discounts, Google intelligently adjusts pricing in real time using advanced algorithms based on the attributes you set. Each shopper sees a personalised discount, ensuring competitive pricing while protecting your margins.

This system, driven by multiple real-time signals, saves time, effort, and costs, making discounting smarter and more efficient than ever.

Pre-Requisites for Using Automated Discounts

To ensure a seamless and effective experience, participants must meet the following criteria:

An Active Google Merchant Center Account

Your merchant center account must be active and contain products listed in Shopping Ads and/or Free Listings.

Complete Product Data Submission

Product data feed must include accurate values for Cost of Goods Sold (COGS) and Auto Pricing Minimum Price attributes to enable dynamic pricing adjustments. Kindly ensure you have assigned the Cost Of Goods Sold attribute to 90% of your products.

Check out our help video that walks you through the process of assigning Cost of Goods Sold (COGS) & Auto Pricing Minimum Price Attribute using our Simprosys Google Shopping Feed App

Active Web Conversions with Cart Data reporting

Your online store must have Web Conversion Tracking enabled, along with Cart Data reporting, to measure performance effectively.

Transaction-Ready Website or Landing Page

Your website or landing page must be optimised to accept and honor Google-provided product prices from the product URL, ensuring a consistent pricing experience for users.

So, ready to enhance your e-commerce strategy with Google Automated Discounts? With minimal effort, you can deliver personalised discounts that improve the user experience. Take the next step today and unlock the potential of smarter discounting for your business.

Learn how to enroll your store for Google Automated Discounts in our step-by-step help video!