Shopify Markets is a feature that helps e-commerce merchants expand globally by offering a localised shopping experience for users across various regions. It enables merchants to manage and sell products internationally through a single Shopify store, by allowing them to configure their stores for multiple countries. It allows users to shop in their preferred language and currency.

With Shopify Markets, merchants can simplify cross-border selling. Businesses can reach a global audience while offering localised shopping experiences in different countries without the need to set up multiple stores, making international expansion more accessible and easier to manage.

Key Features of Shopify Markets:

Multiple Market Creation

Shopify Markets lets you create specific markets for different regions. This allows you to customise your product offerings, set region-specific pricing, and adjust promotional strategies, giving you more control over how you operate in each market.

Grouping countries

Countries can be grouped together based on common factors such as currency. This simplifies market management by applying common settings and strategies to multiple markets at once, making global operations smoother and easier to handle.

Localised Currencies and Languages

With Shopify Markets, you can provide a localised experience to users by offering their preferred language and currency.

Prices are displayed in the customer’s local currency based on their location (e.g., USD for US visitors, and GBP for UK visitors), maintaining trust and consistency throughout the checkout process.

It also provides a multilingual shopping experience by automatically displaying content in the user’s native language. Merchants can translate store content using any of Shopify’s whitelisted language translation app

Shopify Markets Domains

Domain settings in Shopify Markets are crucial for providing a localised experience to users in various regions or nations.

With Shopify Markets, you can configure your store’s URLs to target specific regions or markets using Top-Level Domains (TLDs), Subdomains, or Subfolders.

Here’s how the domain part functions in Shopify Markets:

• Top-Level Domains (TLDs): Top-level domains refer to the final segment of a website’s domain, like .com or .us (United States).uk (United Kingdom). These are crucial for setting up your online store with a regional presence, making it easier for customers to recognize and trust your brand.
  
• Subdomains: Sub-domains are prefixes added to your main domain (e.g., us.yourstore.com or fr.yourstore.com) and allow you to organize content for different regions or languages under the same domain.
  
• Sub-folders: Subfolders are directories within your main domain (e.g., your-shop-name.com/en-ca or your-shop-name.com/fr-ca) These are ideal for keeping all regions under one domain. It helps organize content into categories or sections without creating a separate web address.

You can use a subfolder (your-shop-name.com/en-ca) to target the Canadian market. If you offer French as a language option for Canadian customers, it would have its own subfolder (your-shop-name.com/fr-ca).

Shipping, Taxes, and Duties

Shopify provides options to customise shipping methods for each country and choose whether to display prices with or without taxes based on market preferences. Since tax practices vary across regions, Shopify Markets simplifies tax management by allowing merchants to customise how taxes are presented in each country, catering to local norms and improving user experience

Seamless Payment Options

Shopify Payments supports multiple currencies, making it easy for global users to complete purchases. This feature ensures secure transactions, which helps build trust and provides a reliable checkout process for global customers.

After setting up Shopify Markets in your store, you can enable the Shopify Markets feature via the Simprosys Google Shopping Feed app. 

For a smooth setup, refer to the Step-by-Step Integration Guide, which will guide you through the process of managing markets within our app.