Simprosys Google Shopping Feed App Setup Guidelines

The first and foremost thing to remember is to never use two feed management apps together for your feed submission process.

There are two sections in this doc:
 Section 1 is for merchants migrating from another app.
 Section 2 is for merchants who are newly submitting their products to Google Merchant Center.

Section 1: If you are migrating from any other Feed Submission App

1.1 Product ID Format

Identify the product ID format that you used in the previous app to submit products to Google Merchant Center and use the same ID format in our app to sync your products. If you use the same ID format in our app then product performance history will not be lost.

If you don’t know the product ID format for your products then contact our support at to figure out the ID format.

We provide three ID format options:
  • Global ID Format  (Ex: shopify_US_123456_987654)
  • SKU as Product ID (Ex: ABCD1234)
  • Variant ID as Product ID (Ex: 123456789)
If you are using any other ID format than the one mentioned above, you can contact our support at

Please go through this video to understand how to choose sync settings in the Simprosys Google Shopping Feed app.

1.2 Setup Conversion Tracking

Select existing conversion actions in the app during conversion tracking setup if you have created those actions manually or using any other third-party app in the past. Here is a video that will help you.

Section 2: For new merchants, here are some important suggestions to follow

2.1 Storefront Optimization for Seamless Experience 

  • Make sure your store is built professionally to provide the best experience to shoppers and to avoid Merchant Center suspension.
  • Make sure that your store has all the products with up-to-date information.
  • Make sure that all the product pages follow the landing page requirements and checkout requirements as per Google.
  • Your store should have all the Required Contact Details (Contact US page with Contact Us form), for shoppers to reach you whenever needed.
  • Make sure you have legal pages on your storefront such as Return and Refund Policy, Shipping policy, Privacy policy, and Terms of Use.
  • Make sure you have all the Accepted Payment Methods and Social Media links if available. (Somewhere prominent on the website such as the footer)
  • Use high-quality images for your products.

2.2 Setting up Google Merchant Center 

  • Provide details about your business in the Google Merchant Center that would include the Business Display name, Address, and Customer service contact, like the Contact Us page URL, contact Email, and phone number.
  • It is also mandatory to verify the phone number for business details verification purposes. Optionally provide social profile details to increase your trustworthiness.
  • Please also make sure that business details match with the information shown on your Store.
  • Verify & claim your website in GMC, click the link to know more.
  • Set up your Return policy. Here is a link that will help you.
  • Setup your Shipping settings in GMC. Here is a video that will guide you.
  • Setup your Sales Tax settings (US only). Here is a video that will help you.
  • Activate Programs in GMC that you wish to start for your business. Here is the video that will help you to select programs and help you to get verified for them.
  • Make sure your store should be not password protected.

2.3 Setting up things in Simprosys Google Shopping Feed App

  • Please go through this video to understand how to choose sync settings in Simprosys Google Shopping Feed
  • Once you have synced your store you can also link your Ads account. 
  • Add tracking tags directly from our app (Settings ➔ Tracking Tags), if you haven’t set up tracking tags manually or via other apps. Double tagging skews the data.
  • You can directly create a PMax campaign and also link existing ones from our app.
Enjoy Feed Management with Simprosys!