Optimizing the Attribute "Product Description and Its Options" in Simprosys Google Shopping Feed

May 22, 2026

In this video, we walk you through the different Product Description options available in the Simprosys Google Shopping Feed app - what each option means, how it works, and which one is the right fit for your store. Understanding these options will help you choose the best way to submit your product descriptions to Google Merchant Center.


  • What a product description is and how it helps both shoppers and advertising platforms
  • How the Default description syncs from your Shopify store and when it may not be the best choice
  • How the SEO description from your Search Engine Listing section can provide cleaner, keyword-rich content
  • How the Custom description option lets you create a feed-specific description without changing your Shopify storefront
  • Bulk editing custom descriptions using the CSV export-import feature
  • Best practices — avoiding all caps, staying within character limits, and keeping descriptions focused on product information only

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