Create Microsoft Performance Max Campaign in Simprosys Shopping Feed App for Shopify Store

This step-by-step guide shows you how to create and configure Microsoft Advertising's Performance Max (PMax) campaign using the Simprosys Shopping Feed app for your Shopify store.

Topics Covered:

> Introduction to PMax campaigns and how they help reach more customers across Microsoft's advertising network using AI optimisation.

> Creating a Performance Max campaign in the Simprosys Shopping Feed App, including detailed steps for selecting the campaign type.

> Setting up a daily budget with app recommendations and choosing between “Maximize Conversion Value” or “Maximize Conversions” bidding strategies.

> Configuring Target Return on Ad Spend (ROAS) or using profit margin percentage to get recommended ROAS values.

> Campaign Management & Optimization– Name your campaign, set its status, track performance (like impressions, clicks, CTR, and conversions), and make changes after setup to improve results using those insights.

How this will help

Creating the PMax campaign directly from our app will help you manage everything, starting from feed optimisation to creating campaigns, from a single interface without having to toggle between different tabs or platforms.

Feel free to reach out to support@simprosys.com for any further questions.

Read our blog on Microsoft Performance Max Campaigns to know more about it.