How to Set Up Shopify Markets for Global Selling with Multi-Feeds in the Simprosys Google Shopping Feed App

This step-by-step guide will walk you through the app-side setup to ensure your feed submission for multiple markets is smooth and hassle-free.

The Simprosys Google Shopping Feed app syncs your Shopify Markets data, configured in your Shopify store, and submits the market-specific feeds to Google Merchant Center. It ensures each feed reflects the correct currency, pricing, and language for every target country.

Submitting product feeds to multiple target markets from our app is quick and easy. It can just be done in a few clicks.

So, after you've set up Markets in your Shopify store, we need to configure it from the Simprosys Google Shopping Feed app.

First, log in to our app from the ‘Apps’ section and select the Shopify Markets option from the ‘Settings’ dropdown menu.

Step 1: Update the App (if applicable)

The first step is to update the app by clicking on the check box and then on the "Update App Permissions" button in the Shopify Markets page. If you have already updated the app, you can start from the second step.

Updating the app will allow additional permissions to access your Shopify Markets, language translations, and other settings.

Once the app is updated, you will see the dashboard for Market Configuration.

Step 2: Understanding the Dashboard

Let’s understand all the essential details on the dashboard.

Total: This shows how many market feeds you have (each country + language + domain combination counts as one feed)

Active/Inactive: How many feeds are currently running

Charge Approved: Displays approved charges for additional feeds.

Pending Charge Approval: Shows the feeds that are pending for charge approval.

Please note: You get 3 market feeds at no extra charge. If you need more than 3, each additional feed costs 10% of your current subscription plan.

Validation Badge - This is Key!

The green badge indicates that your market is set up correctly and validated. If you see a red badge, there may be an issue in the setup that needs fixing.

Let's see how to fix any red badge issues—

See What's Wrong

Hover your mouse over the red badge, and you'll see exactly what's wrong.

Below are the common issues you might see:

• "No catalog assigned"
• "Same catalog used in multiple markets"
• "Currency mismatch between market and catalog"
• "Country assigned to multiple markets"

Fix the Issues

1. Click "Edit Market in Shopify" - this will take you directly to the problem market in Shopify
2. Fix the issue based on the error message
3. Come back to our app and refresh the page.
4. Check if the badge turned green

Configure Individual Market Settings

Once your badges are green, let's set up each market properly:

1. Find the market you want to configure
2. Click the "Edit" button in the top right corner of that market
3. You'll see detailed options for that specific market.

Please make sure to review each market to ensure everything looks correct; check the assigned countries, currency, content language, and the domain users will land on.

Price Rule Settings (Optional but Strongly Recommended)

Here's what you can configure:

Automatic Price Updates:

• Turn this on if you want prices to be updated automatically by our app in your Shopify store admin when exchange rates change.
• Set a "Currency Fluctuation Range" (like 0.6%) - prices only update if the rate changes by this much.

Let's take a look at this with an example.

If your product is 100 USD, and the exchange rate is 1 USD = 0.96 EUR, the price in France is 96 EUR.

With a 0.6% fluctuation range, the price will only update if the rate changes beyond ±0.576 EUR (0.6% of €96).

If the rate shifts to 0.964 EUR (+0.42%), no update occurs.

But if the rate drops to 0.955 EUR (-0.52%), the new price does update accordingly.

This ensures stability while adapting to significant currency fluctuations.

Price Adjustment

Conversion Fee: This accounts for Shopify’s currency conversion fee for using checkout with multiple currencies powered by Shopify Payments. This fee is automatically applied in Shopify Markets at a rate of 1.5% for the U.S. and 2% for other countries.

Price Rounding: Price Rounding in Shopify Markets now follows Shopify’s rule: one fixed round-off per currency. It adjusts converted prices to clean, user-friendly figures. Your prices will now be rounded automatically by Shopify based on each market’s currency.

For example, all prices in USD may be rounded to the nearest whole number, like $9.99 becoming $10.00. This ensures consistency by rounding uneven amounts helping maintain a smooth shopping experience across different currencies.

We recommend starting with a 0.75% fluctuation range so your prices don't change too often.

Click on Save and Continue. You will see the Shopify Markets feed appearing as Active. Once you click on the Sync button, the products will automatically start syncing from your store to the Merchant Center.

Please note that if you are submitting products for the first time, you will have to wait for up to 6 hours for your products to start appearing on the merchant center, based on the number of products and the number of countries for which you’re submitting the feed.

Additionally, we recommend enabling only two countries at a time, as submitting multiple feeds may result in account disapproval from Google’s end.

Language Translation Requirements

Additionally, if you wish to submit feeds for different target countries using their native language, please make sure you are using one of the language-translation apps that are whitelisted by Shopify.

Points to Remember:

• Our app only submits translated content to the Google Merchant Center. It does not perform translations.
  
• Once your Shopify Markets are set up, our app will automatically submit separate product feeds for each market in Google Merchant Center.
  
• You need to manually configure the shipping settings in Google Merchant Center for all additional countries you've submitted product feeds for. Ensure that the shipping settings are created in the same currency as the feed submitted by our app.
  
• If you've submitted the same country using both the “Manage Additional Countries” feature and the Shopify Markets setup, the feed from Shopify Markets will take priority. The feed submitted using the additional countries feature will be overwritten.