Google Calculated Delivery Speed Estimates in Google Merchant Center Next refers to data and metrics that Google collects about how your store tracks and fulfils customer orders. These signals help Google calculate accurate delivery estimates and improve the overall shopping experience.

This feature enables accurate, location-based delivery times in Google Merchant Center Next, enhancing shopper experience. The customer sees the approximate delivery time in the Google Shopping results which may increase the conversion rate.

Let’s see how to enable this feature from our Simprosys Google Shopping Feed app.

We have “Google Calculated Delivery Speed Estimates” under the settings drop-down option as shown in the image below.

In case you are using this feature for the first time you need to update “App Permission” to enable this feature. Click the “Update App Permissions” button to continue.

To bridge data communication between Shopify, Simprosys Google Shopping Feed App & Google Merchant Centre Next, our app needs permission to access data like Customer name, Email address, number, etc, along with store data of all order details for the last 60 days.

To provide access to the data, the user needs to click the “Update” button.

Now “Sign in with Google” account to proceed with the integration process.

After successful authentication, you can see information about the limited amount of data getting shared between Simprosys Infomedia & Google Merchant Center Next.

Once done, it will redirect to the app interface which will show toggles to enable or disable the following:-

1. Order Tracking Data Submission
Submit your historical shipping and order tracking data from your Shopify store to Google Merchant Center Next. This enables Google to estimate delivery times more accurately.

2. Sync Past 60 Days Orders
Sync details for all orders delivered successfully in the past 2 months. This will include Order ID, Order Date, Product Details, Delivery Postal Code, Shipping Cost, Carrier Information, etc.

Now, save the settings to get “Google-Calculated Delivery Speed Estimation”. 

Google-Calculated Delivery Speed Estimates will be presented to potential customers on Google through some annotations.

When you enable Simprosys to submit order tracking data, we will submit the following information for each package: 

Points to note:

• No personally identifying information, like customer name or email address, will be provided to Google.
• Currently, this feature is available only for merchants shipping to the United States​.

If you still have any queries or concerns, please do not hesitate to reach out to our support team via live chat or you may write to us at  support@simprosys.com