It often gets confusing when we see two similar programs related to reviews and ratings in Google Merchant Center
like the Customer Reviews and the Product Ratings.
![image](https://lh6.googleusercontent.com/KbvKHgGnuAkpj1NHsnhFFtq_TXMq7WgNUx88_oBHePsZnoKPjY5R9h-whBw91G3BpPQWtlDVFtHj9E_9iSj_N1d43cEdK9O4Q1GJfHrbYnUjONqmRLTY-66F_MFDy0q8Kh7UCUBV)
Google Customer Review | Product Reviews Program |
Google Merchant Center Program: Customer Reviews
![image](https://lh5.googleusercontent.com/AeckiSjf8Bzf5DJVK9ja0wUEJjKRsK8TF7BvCM1q1rsj5M3In5aTA_f9KT6uKPHUAZyOlrc8D_HYDV_i7guX2Wbjiy7uYrbxD6unPFkStAXkVC1rbWes2GLNO4Hm_8BL9qrZMUNn)
| Google Merchant Center Program: Product Rating
![image](https://lh5.googleusercontent.com/DRH2r1FWsg9jxrgdMPCdCbUbl-monXK1OhUVXUhDCAPHkdxl-iGXVc8HI5T-QqQIsAMTySJePivQxb9xcZQcu29Y23ImNPNoCuZs_QJVMkVePtLYsQEE99Ki8mn11yGlO8VFpBhI)
|
Customer Reviews allows a customer to rate their purchase experience with a store, once a merchant enables the program. If a customer chooses to receive a survey through Google Customer Reviews, Google will send an email to that customer a few days after the order has been delivered. Seller Rating is a part of this program that displays customer reviews of your overall business. | The Product Rating program allows a merchant to display aggregated reviews for your products to customers shopping on Google. One can participate in Product Ratings by uploading a review feed.
|
Benefits: Google issues the seller rating badge, which you may put to your website to show shoppers in a visual way that your site is associated with Google Brand. | Benefits: The ratings are displayed along with shopping Ads, giving merchants a competitive edge. |
Eligibility: Once you’ve received 100 reviews in the last 12 months, Google will issue the Customer Review badge and begin displaying those reviews. | Eligibility: A minimum of 50 published reviews is required to be eligible for the Product Rating program. |
Our supported app on Shopify: Google Customer Reviews (GCR) by Simprosys InfoMedia.
![image](https://lh4.googleusercontent.com/QwY7psnpKPqZLqpK-RWNSoOO4GejOMr7aJH4lk-NDc02z9JSEuBj4wbhlAiAQHMcJwWsclQL_22DD95IiWRWXyiy9kE2kHfsSVRstvihHjXExuxb6IqsDAV1OYZCMTTSYth2eQOL)
| Our supported app on Shopify: Proviews by Simprosys InfoMedia.
![image](https://lh5.googleusercontent.com/cotHNyHApEs0QN_5Zh4np6jaCcDUdPf0LNKVypxPFm67IcFLA9R8F8aT0lbHdMA7HhwqfRJehzye_48auZL7PRLebhOhdNpTLDp38YTjKZBRUq0FzVUYXs9tLFjxwMQlnnCCOUw9)
|
Let’s understand the difference with the help of an example from headphone Zone’s Ads res
Note: Google displays Customer Ratings in various formats, including the rating count with overall aggregate and in the form of a percentage of positive feedback from other customers who have previously purchased a product from the same store.
Google Shopping Ads:
![image](https://lh3.googleusercontent.com/i9K_uWLptU1IOTW7URz1snOqrrg5P6fL3waHN2Vgy0BA_qyuy7b9nIQmCvvdvsuAQjPK2l11xG8zhIhPMCY_6bNOEJtFnO3KmvuD-RTFqPgpqW3lVpuJfZwB6KLGPScJ4X8udU1s)
![image](https://lh6.googleusercontent.com/UCeDbXHBH_l6E0N7QPcCtGvd5Q1mf9XgS8KG7UM1SKTFHGmxbzrExbWcXqkvQoE43MGYPbKE4NJZV2pAwRwr_M3ur7ixHQ1CjVdMGaK5GdFSt3Qma6ZtA5uF8onxpuvG3ph26YZi)
Product Details page of Shopping Ads:
![image](https://lh6.googleusercontent.com/YtGNKc5sueibu4uRfKUXIOIbzWq6XqBYXf-QpXcmT9pHzZ5k8ZJVgG-F9Rqp3odU4f-hDNR_e3yIfof9oyP0ury2y1UVaSs5CgS304sjXPZvCC3PN1TfsW27JIfaOozwee8d-Vt5)
![image](https://lh5.googleusercontent.com/-qiLoFLdX0hvQwOmnnhFSGrJWkMP1NDr0B0VE6T3KtJfxGZWaOZ99MGQ1-JXc2-cK5POCtzZSwHTwnQBv5C6mBihid_1F-TwcYiTSgBpfeMz0hXlV-YZGj6q6HHPl4GjbmKXpQxD)