Google Customer Review and Product Reviews Program
It often gets confusing when we see two similar programs related to reviews and ratings in Google Merchant Center
like the Customer Reviews and the Product Ratings.
Google Customer Review
Product Reviews Program
Google Merchant Center Program: Customer Reviews
Google Merchant Center Program: Product Rating
Customer Reviewsallows a customer to rate
their purchase experience with a store, once a merchant enables the program. If a customer chooses to receive a survey through
Google Customer Reviews, Google will
send an email to that customer a few days after the order has been delivered. Seller Ratingis a part of this program that displays customer reviews of your overall business.
The Product Rating program allows a merchant
to display aggregated reviews for your products
to customers shopping on Google.
One can participate in Product Ratings
by uploading a review feed.
Benefits: Google issues the seller rating badge,
which you may put to your website to show
shoppers in a visual way that your site is associated with Google Brand.
Benefits: The ratings are displayed along
with shopping Ads, giving merchants
a competitive edge.
Eligibility: Once you’ve received 100 reviews in
the last 12 months, Google will issue the
Customer Review badge and begin displaying those reviews.
Eligibility: A minimum of 50 published reviews
is required to be eligible for the Product Rating program.
Our supported app on Shopify: Google Customer Reviews (GCR) by Simprosys InfoMedia.
Our supported app on Shopify:
Proviews by Simprosys InfoMedia.
Let’s understand the difference with the help of an example from headphone Zone’s Ads res Note:Google displays Customer Ratingsin various formats, including the rating count with overall aggregate and in the form of a percentage of positive feedbackfrom other customers who have previously purchased a product from the same store.
