In this help doc, we’ll guide you on how to enable Google's Enhanced Conversion Tracking feature for the Web from our plugin.

Google has taken a significant step towards improving the precision of conversion measurement by introducing enhanced conversion tracking. This feature enables merchants to obtain first-party customer data like email addresses, names, home addresses, and phone numbers when a customer completes a conversion on their website.

This data is then captured in the conversion tracking tags, hashed, and sent to Google to enhance the conversion measurement. With enhanced conversion tracking, Google can keep track of conversion actions that may have been missed with traditional tracking code implementations.

Let's get started with the process.

Note: Please make sure, you have setup the conversion tracking from our plugin.

First, to enable this feature from our plugin, you will need to contact us, and our team will assist you with enabling this from our backend. 

Once the feature is enabled from our backend please log in to your Google Ads account. 

1. Click on the Tools and Settings icon > select Conversions.

2. There you will see a list of conversion actions that you have enabled for tracking purposes.

3. Click on the Purchase Conversion action here after verifying the purchase action label from the plugin interface.

4. Scroll down to the Enhanced Conversions section and check the "turn on Enhanced Conversions" checkbox, then select Google Tag to proceed.

5. You will be asked to check your store URL for Google Tag. Enter your store URL and click on “Check URL”.

6. Once the URL is verified, you will be asked to confirm “how you want to setup enhanced conversions” > click on the dropdown and select the “Edit Code” option.

7. After making these selections, click on “save”.

Now, navigate to the “Tracking Tags” tab in our plugin and click on “Google Dynamic Remarketing & Conversion Tracking”.

Click on “change” under Dynamic Remarketing & Conversion Tracking Tag Status in our plugin and continue updating the existing conversion actions.

This process will help to update the script for enhanced conversion tracking for your store.

So, enhanced conversion tracking is now enabled, which can help improve the accuracy of tracking through Google's Advertising platform.

You need to allow at least two weeks for Google to record enhanced conversions in your Google Ads account. 

We hope you found this document informative.

If you have any queries on any of these options you can write to us at support@simprosys.com and we will definitely help you.