How to Assign Custom Labels at Variant Level Using Automated Rules from our plugin?
In this document, we will demonstrate how to assign custom labels to products using automated rules in our plugin.
Custom labels are simply a type of Tag that can be used to filter and organize products in a Google Ads campaign.
You can identify, filter, and arrange products for the shopping campaign according to your advertising preferences based on the custom
label values assigned to different groups of products or individual products.
Custom labels are particularly useful if you need product categorization that is not provided by Google.
However, it’s important to note that custom labels are not intended to be used for campaign keyword matching, and they cannot be used to enter keywords for specific products.
Custom labels are assigned to products or groups of products, and each custom label can have up to 1000 unique values added to it. You can use up to five custom labels, labeled as custom labels 0 to 4.
When using automated rules to assign custom labels, the values will be at the variant level. This means that each variant of a product can have a different custom label value based on the condition it meets.
Let’s understand how to assign custom labels with the help of examples:
To assign custom label 0 values based on different price ranges, we can use the plugin’s interface.
By creating a new automated rule and selecting Custom Label 0, we can set conditions for different price ranges and assign Custom Label 0 values accordingly.
Also, multiple condition sets can be added to assign custom label 0 values for various price ranges. Once all conditions are defined, the rules can be saved as a draft, reviewed, modified, or discarded as needed.
After applying the rules, our plugin will submit the custom label values to respective advertising platforms for each product variant,
based on the assigned condition.
For instance, if a product has multiple variants with different prices, each variant can be assigned a unique custom label value.
To assign custom labels based on different price tiers in our plugin, follow these steps:
1. Hover over the Settings menu and select Automated Rules for Feed.


















After applying an automated rule within our plugin, it will take up to 30 minutes to process the feed and submit it to the advertising
platforms.
The custom labels assigned using automated rules won’t be visible within our plugin neither you will be able to use the filter option of the custom labels to filter out these products.
To check the assigned custom labels, you’ll need to directly access your Google Merchant Center by clicking on the link to the merchant center.
How to check custom labels in Google Merchant Center?
a) Applying the filter of “Brand” as we have created an automated rule using the same attribute.


