How to fix "[id] validation/missing_required: Invalid or missing required attribute: id:” Error?

Feb 20, 2026

In this video, we explain how to fix the common error:

"[id] validation/missing_required: Invalid or missing required attribute: id"

This error occurs when the required Product ID attribute is missing or invalid, typically when SKU is selected as the Product ID format, but SKU values are not assigned to products or variants.

What You’ll Learn:

1. Why Product ID is required for marketing channels

2. How to filter affected products inside the plugin

3. How to assign SKUs to simple and variable products

4. How to fix duplicate SKU errors

5. Product ID requirements

Have questions? Drop them in the comments or email us at support@simprosys.com

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