How to Assign Custom Labels at Variant Level Using Automated Rules

In this video, we demonstrate how to assign custom labels at the variant level using Automated Rules in the Simprosys Product Feed for WooCommerce plugin.

Custom labels help you organize and filter products in Google Ads Shopping campaigns based on your own advertising strategy. Using automated rules, you can assign custom label values dynamically based on conditions such as price range, brand, product type, product tag, inventory quantity, and more.

What You’ll Learn in This Video:

1. What custom labels are and how they work

2. How to assign Custom Label 0–4 using automated rules

3. Using AND and OR conditions in rule configuration

4. Assigning labels based on Brand, Product Type, Product Tag, etc.

5. How to verify custom labels in Google Merchant Center

Have questions? Drop them in the comments or email us at support@simprosys.com