How to Enable Google Enhanced Conversion Tracking from our app?
This document provides instructions on activating Google’s Enhanced Conversion Tracking for the Web through our app.
Google has taken a significant step to enhance the accuracy of measuring conversions by introducing advanced conversion tracking. This functionality allows businesses to acquire first-party customer information, including email addresses, names, residential addresses, and phone numbers, when a customer successfully completes a conversion on their website.
This information is then collected within the conversion tracking tags, converted into a hashed format, and the hashed data is transmitted to Google to enhance the accuracy of conversion measurement. Enhanced conversion tracking enables Google to monitor conversions that may have been overlooked with traditional tracking code implementations.
Let’s get started with the process.
Note: Please make sure you have set up the conversion tracking from our app.
First, log in to your Google Ads account.
1.Click on the Tools and Settings icon > select Conversions.
2. you will see a list of conversion actions that you have created/selected for tracking purposes from our app.
3.Click on the Purchase Conversion action here after verifying the purchase action label from the app’s interface.
4.Scroll down to the Enhanced Conversions section and check the “turn on Enhanced Conversions” checkbox, then select the API option to proceed.
5.After making these selections, click on “save”.
To enable this feature from our app, navigate to “Tracking Tags > Google Dynamic Remarketing & Conversion Tracking”.
Click on “Change” under the Google Enhanced Conversions for Web.
When your status is set to Active, enhanced conversion tracking becomes enabled, leading to improved tracking accuracy through Google’s Marketing platform.
It is important to note that it may take approximately 2 to 3 weeks for Google to gather and analyze the data for enhanced conversions.
We hope that you have found this document to be informative.
If you have any questions regarding any of these options, please feel free to contact us at support@simprosys.com, and we will be more than happy to assist you.
