All Programs in Google Merchant Center
With the help of this document, we’ll help you understand how to enable the different programs in the Google Merchant Center. Enabling the programs gives more value to your shopping ads that will help you to serve the best.
Once you are logged in to the Google Merchant Center, then look to the left sidebar and locate “Growth” > “Manage Programs”
You will have to set up the parameters to activate this program. It takes 24-48 hrs to detect the settings done. The status will be changed to “Active” once all the parameters and feed are approved. This will take upto 3 business days for Google to review the feed.
Buy on Google: This program allows merchants to sell directly on Google using shopping ads with Zero commission fees to Google. Here merchants can use any third-party payment gateway for processing the payments.