Different Options in Sync Settings from Shopline

We have prepared this help doc to help you better understand the options available under the Sync Settings page of our app, so you can choose the options wisely.

Let’s understand each option:

Total Products: The number of products available on your online store will be displayed here excluding the variants count.
For example; Here you can see, the total number of published products is 85.

Notification Email: This email should be the email of the store owner. The notification email is used to share updates such as product submissions, trial period notifications, to notify if any new feature is added in our app, error refresh status.
However, if you are not the owner of the store and some other person like the PPC agency or PPC manager and you are managing the store on behalf of the store owner then you can change this email to your email address by contacting our Support Team. 

So that whenever there is any update you will be notified on that particular email.

Which Products Need to be Submitted in Feed?: Here you’ll get two options to select from “All products” or “Products from a Collection”.

If you select the “All Products” option, then our app will fetch all the products from your Shopline store and submit them to Google Merchant Center.
The other option is “Products from a Collection”, this will help you to select a collection from your Shopline store and submit it to Google Merchant Center. 
This helps the merchants who are for example interested in marketing only a particular category rather than submitting all the products.

Product Title Preference: There are two options for title preference. You will have to choose an option from these two.
If you select the option “Default Product Title” then the Title will be fetched from the native field provided by Shopline.
If you choose the "SEO Title" option, the app will retrieve the product title from the SEO title field. If you have created product titles with relevant keywords for SEO purposes, it is advised to use the SEO titles for the feed. However, it is important to avoid excessive use of keywords (keyword stuffing).

Product Description Preference: In “Default Product Description” you cover a lot of information about the product and when you select this option our app fetches the description added in the native field of your Shopline store. 
In this case, if you are not sure what to do then we would like to recommend that if you have more keyword-rich descriptions then you should use Default Description because SEO descriptions are very short and they don't cover a lot of information about the product.

Variant Submission Preference: This option allows you to choose whether you should submit a “First Variant only” or “All Variants”. 

“All Variants”: Normally we recommend you submit all variants if you are selling apparel products, electronics, and other kinds of products.

“First Variant Only”:  This option should be selected only when you are not allowed to advertise other variants of the products and sometimes they are just an extension of the main variant. For example; they are not colors, there's something else that will come.
When you are selecting the First Variant Only option then you would need to keep in mind that it will always be the very first variant you’ve created for a product on your Shopline store that will be fetched by our app and submitted to Google Merchant Center. 

Append Variant Name to Product Title?: This option refers to whether you want to include the variant title into the main title of the product or not.
For example; if you are selling iPhone 12 Pro, it does not mean iPhone 12 Pro only. It is just a product and has multiple variants of let's say they have 128 GB or 256 GB storage and have the graphite color or gold color option.
So colors and storage capacities are variants for this iPhone 12 Pro product and if somebody is looking for something like iPhone 12 Pro gold 256 GB storage and if you have this kind of content appended in the product title of the result that matches the search query of the product. 

If your variant details are too long then you just need to know that in some cases it might exceed the character limit permitted by Google for Title, in that case, you would like to avoid the variant title getting appended to the product title and at that time you will have to select “no” otherwise in most of the cases it can be “yes”.

Inventory Policy: Next option is Inventory Policy, whether we have to “follow” the policy or just “ignore” the policy.
“Follow”: If you have selected the “Follow” option in our app and 
at the same time, if you have selected “Continue Selling when Out of Stock” on your Shopline store in the inventory option and the inventory quantity is 0 or less than 1, then we will show the product as in stock and we’ll send the same availability status in Google Merchant Center for your products even when they are out of stock anticipating a restocking of the same product very shortly. 

For example; today you may have one of the products out of stock but will continue to take the orders. You will still show it as in stock on store and online Google ads so that whenever the inventory stock gets updated maybe tomorrow or the day after tomorrow you can fulfill those orders within a reasonable time frame.

If you not have selected “Continue Selling when Out of Stock” then we will just stick to the inventory quantity and if that is 0 or less than 1 then it will be shown as out of stock.
“Ignore”: If you select the “Ignore” option in our app for inventory policy and have selected any of the options as “Continue Selling when Out of Stock” on your Shopline store in the inventory option then the product will be shown as out of stock if the inventory quantity is 0 or less than 1, else it will reflect as in stock.

Product Image Option: This option will work only for the product having no variant or you are submitting the first variant only.

Why is it required to submit the second image? Because a lot of merchants use the first image as a Lifestyle image and Google normally recommends you to submit the images without any kind of background without any kind of cluster or we would say the watermark or some discount offers or something like that you should have your image with a product key and nothing else.
In that case, if you have a primary image with something that is not in compliance with Google's policy then you can check the option “Use a second image for the product having no variant”. 

Submit Additional Images: When you check this box, our app fetches all the images for the products having no variants from the Shopline store and then submits them to Google Merchant Center.

For Example; here you can see for this product that we are submitting 5 additional images and 1 main image.
For Products having Variants or even if you choose to submit First Variant Only: To submit additional images for them, you’ll have to use the ALT Text Image option. 

Submit a Rich Product Description: This option can be selected to submit a rich form of description or in technical terms submit a description with HTML tags.

Although there is too much HTML going into this one, the formatted HTML description helps Google's machine learning process to understand which part has to be shown on which page or which location on this product page.
Please note that when Google displays your products in Google Shopping Ads results it will be showing the description in a normal format as you’ve uploaded and not with the HTML tags

We hope it is going to be helpful. If you have any queries on any of these options you can write to us at support@simprosys.com and we will definitely help you.