How to Set Up Google Local Inventory Ads in SimprosysAPIs - Step-by-Step Guide

Google Local Inventory Ads (LIA) display your in-store product availability to nearby shoppers on Google. SimprosysAPIs syncs your physical store inventory to Google Merchant Center in real time.

Prerequisites

• Connected Google Shopping Channel: Google Shopping must be active with Status: Connected and Feed Status: Toggled ON.
• Google Business Profile: Admin access to your store’s Google Business Profile.
• Locations Created via API: Create physical stores using the Locations API before mapping.

Step-by-Step Setup

1. Authorize Google Business Profile

• Go to Channel Integrations in the SimprosysAPIs Platform.
• Locate Google Local Inventory Ads (LIA) and click Sign in with Google (enabled only after Google Shopping is connected).
• Sign in to your Google Business Profile account, review permissions, and click Allow.

2. Connect Your Profile

• Select your Google Business Profile connected with your Google account from the dropdown.
• Ensure the Free Local Listings or Local Inventory Ads program is enabled in Google Merchant Center.
• Click Confirm and Continue.

3. Map Store Locations

Note: Ensure store locations are created via the Locations API first. See Locations API documentation →

• Under Store Code, select your physical store code.
• Under Inventory Location, pick the matching inventory location.
• Click Save.

4. Verify Integration Completion

1. Go to the Channel Integrations page.
2. Locate the Google Local Inventory Ads (LIA) card and verify:
3. Google Business Profile: Displayed correctly
4. Store Mapping: Configured correctly
5. Feed Status: Toggled ON
6. Status: Connected

Note: Once a store location has been added, create local inventory at the variant level. You can create inventory data for a single variant or in bulk, with up to 2,000 items per request. See Local Inventory API documentation →

Need help?

For email support, feel free to reach out to us at support@simprosys.com