Channel Integration - Overview

Sep 09, 2026

The Channel Integrations section allows you to seamlessly connect your store with major marketing channels including Google Shopping, Google Local Inventory Ads, Microsoft Advertising, Meta Ads, and Klaviyo. Manage all account connections, product data feeds, and inventory synchronization from a single, centralized platform.

Channel	Core Purpose	Prerequisites	Setup Guide
Google Shopping	Sync your product catalog to Google Merchant Center and use your synced products to run Google Shopping campaigns when Google Ads is linked.	Google Merchant Center account	View
Google Local Inventory Ads (LIA)	Display in-store product availability to nearby shoppers on Google search & maps.	Active Google Shopping integration & Google Business Profile	View
Microsoft Advertising	Push product feeds directly to Microsoft Merchant Center and Microsoft Advertising	Microsoft Advertising / Merchant Center account	View
Meta Ads	Sync store catalog with Facebook & Instagram Commerce Manager.	Facebook Business Portfolio / Meta Ad Account	View
Klaviyo	Sync product catalog in real time to power abandoned cart & personalized email flows.	Active Klaviyo Account	View

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