Setup dynamic Facebook re-marketing using bing shopping feed.
u know? you don't have to pay a single penny extra to get your Facebook dynamic re-marketing up and running if you are using Bing Shopping Feed app.
You can use same Bing Shopping Feed URL for Facebook Dynamic Re-marketing Catalog.Facebook Dynamic Re-marketing has 3 important processes:
- Submit Fresh Feed of products every day. (Bing Shopping Feed App does it with utmost perfection).
- Submit visitors' events to Facebook. (There is a simple way to do it in Shopify, without putting a single word of code. Process explained in this document)
- Setup dynamic campaign on Facebook.
How to Submit Product Catalog or Feed into Facebook?
- Go to your Facebook business account's "Catalog Settings" page by clicking here.
- Create a new catalog as suggested in the below-given screenshots:
- Now Add the newly created catalog here:
- Your Bing Shopping Feed URLs are ready, you can just get them from here.
- Now, after some time, it may give some "Warningsand Some "Errorsas far as warnings of GTIN, MPN, Brand, Google Product Categories are concerned, you can easily ignore them. For Errors, please pay close attention to them, and try to fix it on the site. Once fixed, it will automatically get fixed in the next crawl. Automatic fixing may take 1-2 days to reflect in the "Facebook Catalog Report."
- If your store has more than 10k total variants, the feed may provide you multiple URLs, each having around 10000 products. Please create multiple catalogs for each URL.
Submit Visitors' Events to Facebook.Follow, instructions given by Shopify on below given page to setup Facebook Pixel.
Before Installation - BSF (3 Help Articles)
During Installation - BSF (5 Help Articles)
After Installation - Bing Shopping Feed (6 Help Articles)
- Trouble shooting for products not getting added in to feed
- How to check whether bing shopping feed is working or not?
- Update of custom labels, google product category, age,condition, gender, (meta-fields)
- What is "Promotion feed" in Bing shopping feed app?
- Setup dynamic Facebook re-marketing using bing shopping feed.
- Creation and submission of bing shopping promotions feed
Last updated Fri, Apr 12 2019 10:20am