Introduction Google Manufacturer Center is a free platform that allows manufacturers and brand owners to accurately provide rich and detailed product information to Google. This enhances product visibility and ensures the accuracy of information available to Google, benefiting both merchants and shoppers.

Two key attributes that help enhance product data are Product Details and Product Highlights. This guide explains these attributes and provides step-by-step instructions on how to assign them using the Simprosys Manufacturer Feed app.

Understanding Product Highlights and Product Detail Attributes

Product Highlight

The Product Highlight attribute provides additional information about products in short bulleted lists. It is used to highlight key features, unique selling points, or other relevant information that focuses on the most important aspects of a product.

Product Detail

The Product Detail attribute provides comprehensive information about various product aspects, such as dimensions, weight, material, compatibility, and more.

The Product Detail attribute consists of three sub-attributes:

• Section Name (Optional but recommended)
• Attribute Name (Required)
• Attribute Value (Required)

These sub-attributes should follow this format: Section Name: Attribute Name: Attribute Value

Examples:

• Laptop: [Display: Size: 13 inch]
• Mobile: [Memory: RAM: 2GB]
• Apparel: [Fabric: Organic: Khadi]
• Book: [Genre: Self Help: Time Management]

Using both Product Highlight and Product Detail attributes enriches product descriptions and improves visibility in Google Shopping results.

Methods to Submit Product Highlight and Product Detail Attributes

The Simprosys Manufacturer Feed app allows users to submit these attributes in two ways:

1. Bulk Assignment via CSV Import/Export
2. Manual Assignment for Individual Products

Submitting Product Highlights and Product Detail Attributes via CSV Import/Export

Steps to Submit Attributes in Bulk:

1. Select products from the Manage Products page for which you want to submit Product Highlight and Product Detail attributes.
2. Click “Do Edits in Bulk” and select “Export for Product Edit”.
3. Choose the number of Product Highlights and Product Details you want to add.
4. Select at least one option from Title, Product Name, Brand, and Description as per your requirement.
5. Specify the number of highlights and details required and click Export Products.

Note: A minimum of 2 Product Highlight fields is required (recommended: 4-6 fields, with a limit of 150 characters each).

There are no minimum requirements exist for Product Detail fields, but recommendations are:

• Section Name & Attribute Name: Up to 140 characters.
• Attribute Value: Up to 1000 characters.

6. Open the exported file in a CSV editor like MS Excel, MacOS Numbers, or Google Sheets.
7. Enter the Product Highlight and Product Detail values in the respective rows and save the file.
8. In the app, click “Import Products” (top-right corner).
9. Select the saved file and click Open.
10. Click Import Products, then confirm by clicking Yes.

Processing Time: All values will be imported into the app and submitted to the Google Manufacturer Center within 30 minutes.

Manually Assigning Product Highlights and Product Detail Attributes

This method is ideal for stores with a limited number of products.

Steps to Assign Attributes Manually:

1. Open the Simprosys Manufacturer Feed app.
2. Select the product you wish to update.
3. Scroll down to the Product Highlight and Product Detail section.
4. Enter the values as required.
5. To add more attributes, click the plus (+) icon below an existing row.

Click “Update Product” (top-right corner).

Processing Time: The updates will be submitted to the Google Manufacturer Center within 30 minutes.

If you have any questions or need further assistance, feel free to reach out to our support team at support@simprosys.com.