Product Rating Feed with Proviews and Google Merchant Center

This guide explains what a Product Rating Feed is, how to generate it using the Proviews app, and how to submit it to Google Merchant Center (GMC) to enhance your product visibility on Google.

What is a Product Rating Feed?

A Product Rating Feed is a file that contains customer review data for your products. It allows Google to display star ratings (1 to 5 stars) and the total number of reviews directly on your product ads and listings. These ratings help customers make informed decisions and can increase the visibility and click-through rate of your products.

To be eligible, Google requires a minimum of 50 verified reviews for your store.

How to Generate the Product Rating Feed from Proviews?

To create your Product Rating Feed using the Proviews app, follow these steps:

1 Login to your Proviews - Product Reviews Q&A app.

2 From the Dashboard, go to Settings.

3 Open the Rating Feed section in the navigation menu.

4 Enable the Product Rating Feed toggle.

5 Choose the correct Product ID Format based on the country you're targeting.

6 Click Save Settings.

7 A success message will appear: "Review Feed has been updated successfully."

8 Copy the generated Feed URL, this will be used during the submission process in GMC.

How to Submit the Product Rating Feed in Google Merchant Center Next?

Follow these steps to submit your product rating feed to Google Merchant Center Next:

1 Sign in to your Google Merchant Center Next account.

2 Click on the gear icon (⚙️) in the top-right corner.

3 Navigate to:

    1 Add-ons

     2 Locate Product Ratings, then click Submit Product Ratings interest form

4 Complete the Product Ratings Interest Form:

a. Review Aggregator: Choose “No”

b. Types of Product: Choose “Physical and/or digital products and services”

c. Review Count: (must be 50+ reviews)

d. Merchant name: (must match your GMC account)

e. Merchant Center Account ID

f. Merchant homepage URL: Website URL (e.g., yourstore.com)

g. First name

h. Last name

i. End Customer Company Name (Store name)

j. Email address (Google may contact you here)

k. CSS Program

  5 Submit the form. Google will respond in 2-4 hours.

  6 After approval, go to:

1. Reviews → Product Reviews → Manage product review sources

7 Click on “Add Product Reviews”..

8 Enter the following:

1. Feed Name: e.g., Proviews_Review_Feed
2. Input Method: Scheduled Fetch
3. Feed URL: Paste your Proviews-generated feed URL
4. Choose Fetch frequency and time
5. Skip login credentials unless required

9 Save and Submit.

Once submitted, Google will review the feed and make it live within 2 to 4 weeks. A green graph in the feed section indicates successful processing.

Need Help?

If you have questions or need assistance, feel free to contact us at: support@simprosys.com