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Have you ever wondered why some online ads instantly grab your attention and make you want to click? It’s not […]

In today’s competitive e-commerce world, smart merchants know that success isn’t just about being seen, it’s about being seen in […]

Google calculates delivery speed estimates get you more accurate estimates than manually setting shipping zones. Earlier, U.S. merchants used a […]

When managing ad campaigns, many advertisers focus on formats like Display, Search, Demand Gen, or Performance Max, but often overlook […]

Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]

Microsoft Advertising’s Auction Insights tool provides valuable data on competitors’ strategies and performance, empowering advertisers to make informed decisions and […]

The e-commerce landscape is evolving rapidly. And, Microsoft Advertising has become a boon for online retailers who know how to […]

Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]

Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]

What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]