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Recent Blog Updates

Dive into our latest articles, expert tips, and comprehensive insights. Explore valuable, trend-focused content crafted to keep you informed, inspired, and always one step ahead in your digital marketing journey.

Best Practices for Ad Assets Optimisation in Performance Max Campaigns

Have you ever wondered why some online ads instantly grab your attention and make you want to click? It’s not […]

Ads Management Tips

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Everything You Should Know About Microsoft Advertising

In today’s competitive e-commerce world, smart merchants know that success isn’t just about being seen, it’s about being seen in […]

Ads Management Tips

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Get Ahead with Google’s Calculated Delivery Speed Estimates

Google calculates delivery speed estimates get you more accurate estimates than manually setting shipping zones. Earlier, U.S. merchants used a […]

Feed Management

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Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI

When managing ad campaigns, many advertisers focus on formats like Display, Search, Demand Gen, or Performance Max, but often overlook […]

Ads Management Tips

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Google Performance Max Campaign Updates 2025: Key Features & Improvements

Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]

Ads Management Tips

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Mastering Microsoft Advertising’s Auction Insights Tool

Microsoft Advertising’s Auction Insights tool provides valuable data on competitors’ strategies and performance, empowering advertisers to make informed decisions and […]

Ads Management Tips

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Microsoft Feed-based Audience Campaigns vs Performance Max Campaigns: E-commerce Merchants’ Strategic Guide

The e-commerce landscape is evolving rapidly. And, Microsoft Advertising has become a boon for online retailers who know how to […]

Digital Marketing

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Product Feed Optimisation: An Ultimate Checklist to Drive Traffic, Clicks & Conversions

Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]

Feed Management

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Understanding Customer Match Lists to Enhance Audience Targeting

Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]

Ads Management Tips

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Understanding Microsoft Advertising’s Feed-based Audience Campaigns

What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]

Ads Management Tips

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