Guide to enable tracking tags for Upgraded Checkout on your Shopify Store via Simprosys Google Shopping Feed
Shopify has rolled out the upgraded checkout feature for all Shopify merchants. It provides merchants with more control and flexibility over the checkout process and can customize the checkout experience according to their preferences.
Currently, our app’s conversion tracking may not function properly with Shopify’s upgraded Checkout and may affect Google Ads conversion reporting. This is due to the restrictions imposed by Shopify for inserting any manual or automated tracking scripts on the checkout pages or the order confirmation page.
To surpass this restriction, we’ve created a custom tracking code to track all enabled tags from our app, including those for Google Ads, Facebook, Google Analytics, and Pinterest.
This feature is currently in beta mode, but it’s very much available to be implemented using our app.
To join, click on this link and enable the custom pixel option in our app. This will generate a script that needs to be inserted in the Customer Events settings in your Shopify store.
Let’s take a look at the steps by following the screenshots below:
Step 1: Visit this link and click on Enable Custom Pixels from our app. 
Step 2: Copy the code that will appear after you click on the Enable Custom Pixels option. 
Step 3: Open the Customer Events settings in your Shopify admin panel 
Step 4: On this page, click on the Add Custom Pixel option to paste the script that you have copied from our app. 
Step 5: Name the pixel as per your convenience for easy reference [Ex: Simprosys Custom Pixel] and click on Add Pixel.
Now, before pasting the script, you will see the permission section with two options:
- Required
- Not Required
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For all those merchants who are from zones that are not required to adhere to any customer privacy regulations like GDPR, can select the not-required option. This will trigger the custom pixel tags in all cases irrespective of the consent given by the visitor on your online store.
And for those merchants who are required to abide by the customer privacy regulations, can select the “Required” option. This will trigger the tags only when consent is given by the visitor on your online store. Please note that the tags will be triggered only when consent is given for the selected parameters.
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Further, these merchants can also select the “Not Required” option and then enable the Advanced Consent Mode for adjusting the behavior of Google Tags for collecting and tracking data based on user consent status. It can either be enabled from our app or using any Consent Management Platform (CMP). That way they can also adhere to application regulations while tracking and sending data to Google.
Step 7: Click on Save and then on Connect.
Step 8: You will see that the Pixel added by the Simprosys Google Shopping Feed app is now connected. 
After you have implemented the custom pixel, the purchase conversion actions received from the Google Paid Ads will start being tracked in your Google Ads account.
For any further assistance required, feel free to contact us at support@simprosys.com
