Shopify has started to roll out the upgraded one-page checkout feature for all Shopify merchants except for Shopify Plus merchants. Shopify Plus merchants have the option for Checkout Extensibility. It provides merchants with more control and flexibility over the checkout process and can customize the checkout experience according to their preferences.

Currently, our app’s conversion tracking may not function properly with Shopify’s upgraded Checkout and may affect Google Ads, Microsoft Advertising, Meta Ads, and Pinterest Ads conversion reporting. This is due to the restrictions imposed by Shopify for inserting any manual or automated tracking scripts

To surpass this restriction, we’ve created a custom tracking code to track all enabled tags from our app.

To join, click on this link and enable the custom pixel option in our app. This will generate a script that needs to be inserted in the Customer Events settings in your Shopify store. 

Let’s take a look at the steps by following the screenshots below:

Step 1: Visit this link and click on Enable Custom Pixels from our app.

Step 2: Copy the code that will appear after you click on the Enable Custom Pixels option.

Step 3: Open the Customer Events settings in your Shopify admin panel

Step 4: On this page, click on the Add Custom Pixel option to paste the script that you have copied from our app.

Step 5: Name the pixel as per your convenience for easy reference [Ex: Simprosys Custom Pixel] and click on Add Pixel.

Now, before pasting the script, you will see the permission section with two options:

• Required
• Not Required

All the merchants who are from regions/countries that are required to adhere to any customer privacy regulations like GDPR must select the not-required option. This will trigger the custom pixel tags in all cases irrespective of the consent given by the visitor on your online store.

Further, these merchants must then enable the Advanced Consent Mode for adjusting the behavior of Google Tags for collecting and tracking data based on user consent states.

It can either be enabled from our app or using any Consent Management Platform (CMP). That way they can also adhere to application regulations while tracking and sending data to Google.

Note: By default, the consent state will be passed as “Denied” until the visitor interacts with the cookie consent banner.

Please note: The merchants who are required to abide by the customer privacy regulations, like GDPR can select the “Required” option. In this case, Shopify will not allow custom pixel scripts to fire until consent is granted. This will trigger the tags only when consent is granted by the visitor on your online store for the appropriate parameters.

Step 6: Now, delete the existing sample script and paste the script copied from the app.

Step 7: Click on Save and then on Connect.

Step 8: You will see that the Pixel added by the Simprosys Google Shopping Feed app is now connected.

After you have implemented the custom pixel, the purchase conversion actions received from the Ads will start being tracked in your Google, Microsoft, Meta, or Pinterest Ads.

Kindly note that for Google Analytics 4 tracking, it can be directly enabled from our app which will connect automatically and start tracking through web pixels.

For any further assistance required, feel free to contact us at support@simprosys.com