Introduction to Variant Exclusion Rules in Feed For Google Shopping

Jul 09, 2025

In this video, we’ll show you how to create an automated feed rule using the Simprosys Google Shopping Feed app to exclude specific products or variants from your feed.

Why should you use the Automated Feed Rule option?

Instead of manually managing your product feed, you can set simple rules to automatically exclude products/variants you don’t want, like low-stock or underperforming products. It keeps your feed clean and relevant without the extra work.

Things you will find in the video:

  • How do you create an automated feed rule and set conditions to exclude specific products or variants from the feed?
  • How to apply multiple conditions to narrow down exactly which products to exclude for specific platforms or channels?
  • To delete an existing automated feed rule and re-include previously excluded products.

Need Help?

Drop an email to us at support@simprosys.com

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