Integration Guide: Customer Match Lists with Facebook Ads Manager

Customer lists are groups of people you already know - such as past buyers, newsletter subscribers, or cart abandoners. By syncing these lists with Facebook Ads, you can retarget these audiences and make your ad spend more efficient.

In this step-by-step help guide, we'll walk you through the integration process between Facebook Ads Manager and Simprosys Customer Match Lists with your Shopify store.

Step 1: Install Simprosys Customer Match Lists on Shopify

1. Go to the Shopify App Store.
2. Search for Simprosys Customer Match Lists.
3. Click Install to add the app to your Shopify store.

Step 2: Once installed, open the app from your Shopify dashboard

1. From your Shopify dashboard, open the app.
2. Go to the Integration tab.
3. Under Facebook Ads, click Login with Facebook.

Step 3: Grant Facebook Permissions

You’ll be redirected to Facebook Business Manager. Make sure you are already logged in before starting the integration.

The app will request permission to access:

• Your name and profile picture
• Your email address
• The ad accounts you manage
• Your business assets
  

Click Continue to grant access.

Step 4: Connect Your Facebook Business Account

After authorization, you’ll return to the app.

1. Select your Facebook Business Account linked to your Shopify store.

      2. Choose your Facebook Ads Account from the dropdown.

      3. Click Confirm Your Account to proceed.

Step 5: Sync Your Shopify Customer Lists

The app will now automatically create your default customer lists, which typically include:

• All visitors
• Cart abandoners
• Newsletter subscribers
• Past buyers

In the app dashboard, you’ll see details such as audience size, status, and creation date.

Within 72 hours, these lists will also appear under Audiences in your Facebook Ads Manager.

Troubleshooting & Support

Your Shopify customer data is now synced with Facebook Ads Manager.

• If you need help, click the Need Help button in the bottom-right corner of the app.
• You can also contact Simprosys Support through the Help section or email us at support@simprosys.com.

Why Use Simprosys Customer Match Lists?

By syncing Shopify audiences with Facebook Ads Manager, you ensure that your campaigns:

• Stay up to date with the right audiences
• Retarget past buyers and engage cart abandoners
• Use ad spend more efficiently