This app syncs your customers’ data like email addresses and phone numbers with Google’s Audience Manager Section In respective Audience List.

Once the Audience List is created and the audience size is sufficient, you can use that list with various types of campaigns. Based on Size’s requirement and list size itself, you can run various kinds of campaigns on Google. Even you can reduce the cost of Existing campaigns by applying the same list in the Audience Exclusion section of existing campaigns. Details of all such use cases are given on this page . 

Customer List Audience app is not for all the Google Ads account owners. Your Google Ads account must qualify for Google’s Customer List Audience Policies. Details are given by Google on this URL  https://support.google.com/adspolicy/answer/6299717 .

Here is the broader level policy requirement which you must refer to before using this app. For a detailed policy requirement, you must go through the above-given URL. 

Customer Match is not available for all advertisers. To use Customer Match, your account must have:

1. A good history of policy compliance.
   
2. A good payment history.
   
3. At least 90 days of history in Google Ads. More than USD 50,000 total lifetime spend.
   
4. For advertisers whose accounts are managed in currencies other than USD, your spend amount will be converted to USD using the average monthly conversion rate for that currency.